Marketing operating system Nectar Social raises $30M Series A led by Menlo
Quick Answer
Nectar Social, an AI-driven marketing platform, has successfully secured $30 million in a Series A funding round led by Menlo Ventures and its Anthology Fund, which was established in partnership with Anthropic.
Quick Take
This investment aims to enhance Nectar Social's capabilities in the competitive marketing landscape.
Key Points
- Nectar Social raised $30 million in Series A funding.
- The funding round was led by Menlo Ventures.
- Anthology Fund, created with Anthropic, participated in the investment.
- The investment will enhance Nectar Social's marketing capabilities.
- AI technology is central to Nectar Social's platform.
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AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, which was created alongside Anthropic.
The company, which officially exited stealth last year, is an agentic operating system for marketers. It told TechCrunch that it uses autonomous AI agents to help brands run “social activity, moderation, creator workflows, competitive intelligence and commerce conversations end-to-end.” It also has data partnerships with companies like Meta and Reddit that allows the Nectar agent pull and pool data into one place from various platforms, rather than brands needing to use different tools to manage different platforms.
Nectar Social was founded by sisters Misbah and Farah Uraizee, ex-Meta employees. Misbah, the CEO, told TechCrunch that this round will help the company expand and hire more across applied AI, engineering, and go-to-market.
“The buying conversation has moved into social, and no human team can staff every place it happens,” Misbah said. “We’re accelerating our category lead in building the operating system that lets brands show up everywhere.”
The company said clients include Liquid Death, Figma, and e.l.f. Beauty. Other investors in the round include Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures.
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