Jim Cramer Shares Key Insights About Apple (AAPL)

Ramish Cheema

Mon, May 18, 2026 at 10:45 AM EDT 2 min read

We recently published Jim Cramer Discussed A Mysterious Yellow Light & These 9 Stocks. Apple Inc. (NASDAQ:AAPL) is one the stocks discussed by Jim Cramer.

Apple Inc. (NASDAQ:AAPL)’s shares are up by 14% over the past month and by 10% year-to-date. Financial firm Wedbush, which is one of the firm’s biggest supporters, recently raised the share price target to $400 from $350. As part of its coverage, the firm discussed Apple Inc. (NASDAQ:AAPL)’s artificial intelligence initiatives, as it remarked that the road to monetization was clearer than before. Evercore ISI reiterated a $330 share price target and an Outperform rating on May 7th as it commented on the impact of AI and leverage for Apple Inc. (NASDAQ:AAPL). Despite the relatively weak share price performance, Cramer has repeatedly asserted over the past couple of months that it is worth owning the stock. In this appearance, he insisted that the firm had not lost its innovative touch with the iPhone.

“It’s incredible, people are saying listen it’s really the service, the phone, it’s nothing big. Wrong, wrong, there’s going to be some innovations to the phone that are all going to shock you. . .I do think that deal with Gemini, that was very, very smart.”

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While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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