Jim Cramer Discusses Nike (NKE) & China

Ramish Cheema

Mon, May 18, 2026 at 10:47 AM EDT 2 min read

We recently published Jim Cramer Discussed A Mysterious Yellow Light & These 9 Stocks. NIKE, Inc. (NYSE:NKE) is one the stocks discussed by Jim Cramer.

Athletic apparel retailer NIKE, Inc. (NYSE:NKE)’s shares are down by 33% over the past year and by 33.8% year-to-date. Wells Fargo downgraded the shares to Equal Weight from Overweight and cut the price target to $45 from $55 on May 8th. NIKE, Inc. (NYSE:NKE)’s market competition factored into the coverage as the bank pointed out that the firm was operating in a saturated market. Cramer has also regularly discussed NIKE, Inc. (NYSE:NKE) over the past couple of months. Most of his remarks have been in the context of the firm’s turnaround, and as time has passed, the CNBC TV host has become more doubtful despite his confidence in CEO Elliott Hill. In this appearance, he discussed an article by The Wall Street Journal, which discussed consumers in China embracing locally designed goods:

“I got to be honest yesterday there was an article about China, devastating for Nike. Just like, also ran.”

Mbuso Sydwell Nkosi/Shutterstock.com

Loomis Sayles Global Growth Fund discussed NIKE, Inc. (NYSE:NKE) in its fourth quarter 2025 investor letter:

“All aspects of our quality-growth-valuation investment thesis must be present for us to make an investment. Often our research is completed well in advance of the opportunity to invest. We are patient investors and maintain coverage of high-quality businesses in order to take advantage of meaningful price dislocations if and when they occur. During the quarter, we initiated new positions in Ferrari and Nike. NIKE, Inc. (NYSE:NKE) Founded in 1964, Nike designs, develops, markets, and sells high quality footwear, apparel, equipment, and accessory products. Nike is the world’s most recognized and purchased athletic brand, and the largest premium-branded sportswear company in the world.”

While we acknowledge the potential of NKE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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