HBO Max embraces vertical video with a new ‘Shorts’ feed
Quick Answer
HBO Max introduces a TikTok-like 'Shorts' feed for personalized content discovery and an AI-powered conversational search feature.
Quick Take
Currently in testing for select iOS and Android users in the U.S., this initiative aims to enhance user engagement and streamline navigation through its extensive library.
Key Points
- The new 'Shorts' feed features trailers, clips, and bonus content tailored to user preferences.
- AI analyzes thousands of hours of content to surface compelling scenes for discovery.
- HBO Max's conversational search allows natural language queries for personalized recommendations.
- The feature is currently being tested with select iOS users before wider rollout.
- Other platforms like Netflix and Disney+ have similar vertical video feeds.
Source Excerpt
HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels.
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