India’s MoEngage bets that the future of marketing is millions of AI agents
Quick Answer
MoEngage has acquired technology enabling the deployment of AI agents tailored to individual customers, enhancing personalized marketing strategies.
Quick Take
MoEngage has acquired technology enabling the deployment of AI agents tailored to individual customers, enhancing personalized marketing strategies. This all-cash deal positions MoEngage to leverage AI for improved customer engagement and retention, potentially transforming the marketing landscape.
Key Points
- MoEngage's acquisition focuses on personalized AI agent technology.
- The deal is entirely cash-based, indicating strong financial backing.
- This technology aims to enhance customer engagement and retention.
- The move signals a shift towards AI-driven marketing solutions.
- MoEngage is positioning itself as a leader in the AI marketing space.
Article Excerpt
From source RSS / original summaryThe all-cash deal gives MoEngage access to technology that assigns AI agents to individual customers.
Want this in your inbox every morning?
Daily brief at your local 8am — bilingual EN/中文, free.
More from TechCrunch
See more →
Qualcomm wants to be the chip inside whatever replaces your smartphone, and it just announced two products toward that end
Qualcomm is developing over 40 new AI hardware designs aimed at becoming the core technology in devices that will replace smartphones. This strategic move highlights Qualcomm's ambition to lead in the next generation of mobile computing, focusing on AI integration across various platforms.
