Midjourney acquired the astrology app Co-Star
Quick Answer
Midjourney has acquired the astrology app Co-Star, which boasts 4.3 million monthly active users.
Quick Take
The acquisition aims to diversify Midjourney's offerings beyond its -powered image generation, potentially leading to a standalone app for the company.
Key Points
- Co-Star uses AI and human writing for personalized horoscopes and compatibility assessments.
- The acquisition adds a team of 24 employees from Co-Star to Midjourney.
- Midjourney is exploring various product areas, including medical applications and spas.
- The terms of the acquisition deal were not disclosed.
📖 Reader Mode
~1 min readMidjourney, an AI lab best known for its LLM-powered image and video generators, has acquired the social astrology app Co-Star, according to Bloomberg. The deal terms were not disclosed.
Co-Star, which reportedly has about 4.3 million monthly active users, is mostly used to help people determine their astrological birth charts, which they can then share with other friends on the app. Co-Star uses both AI and human writing to write horoscopes, compatibility assessments, and other advice based on a user’s astrological information.
Midjourney seems to be casting a wide net when it comes its product lineup. The company seems almost synonymous with the Discord server where users can generate text and images — there is no standalone Midjourney app — yet the AI lab is also trying to build a medical arm and spa. Why not throw an astrology app in the mix?
Co-Star’s team of two dozen employees has joined Midjourney as part of the acquisition. Given the team’s experience in building consumer apps, Midjourney could perhaps finally get its own standalone app.
— Originally published at techcrunch.com
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