Accenture: Consumers show growing trust in AI shopping agents
Quick Answer
Accenture's 2026 Consumer Pulse Research reveals that 74% of consumers trust AI shopping agents more than their best friends for shopping tasks.
Quick Take
This survey, conducted with 25,590 participants across 16 countries, indicates a significant shift in consumer attitudes towards AI in retail.
Key Points
- 74% of consumers prefer AI agents over friends for shopping decisions.
- The survey included responses from 25,590 consumers across 16 countries.
- Growing trust in AI indicates a shift in retail consumer behavior.
- AI shopping agents are increasingly seen as reliable by consumers.
- Accenture's research highlights evolving consumer attitudes towards AI.
Source Excerpt
Accenture found that 74% of consumers would trust a personal AI shopping agent more than their best friend to purchase on their behalf.
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