Accenture: Consumers show growing trust in AI shopping agents
Quick Answer
Accenture's 2026 Consumer Pulse Research reveals that 74% of consumers trust AI shopping agents more than their best friends for shopping tasks.
Quick Take
Accenture's 2026 Consumer Pulse Research reveals that 74% of consumers trust AI shopping agents more than their best friends for shopping tasks. This survey, conducted with 25,590 participants across 16 countries, indicates a significant shift in consumer attitudes towards AI in retail.
Key Points
- 74% of consumers prefer AI agents over friends for shopping decisions.
- The survey included responses from 25,590 consumers across 16 countries.
- Growing trust in AI indicates a shift in retail consumer behavior.
- AI shopping agents are increasingly seen as reliable by consumers.
- Accenture's research highlights evolving consumer attitudes towards AI.
Article Excerpt
From source RSS / original summaryConsumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a […] The post Accenture: Consumers show growing trust in AI shopping agents appeared first on AI News.
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