Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Quick Answer
A recent survey by WordPress VIP reveals that 60% of U.S.
Quick Take
consumers find AI in brand messaging off-putting, despite companies increasingly relying on AI for search referrals. This indicates a growing skepticism towards AI-generated content, which could impact marketing strategies.
Key Points
- 60% of U.S. consumers dislike AI in brand messaging.
- Companies are increasingly using AI for search referrals.
- Consumer skepticism may hinder AI adoption in marketing.
- The survey reflects changing attitudes towards AI-generated content.
Source Excerpt
WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel.
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