How to manage AI investments in the agentic era

OpenAI’s goal is to make AI more accessible, capable and affordable over time. From GPT‑4 to GPT‑5.4, the price per million tokens fell 97%. GPT‑5.6⁠ continues that progress, delivering better performance in the Artificial Analysis Coding Agent Index with 54% fewer output tokens and 57% less time per task.

But token price alone does not show whether AI is creating value. Leaders should look at useful work per dollar: tasks completed, time saved, decisions improved, and workflows ready to scale.

As teams move from chat to longer-running workflows, admins need clearer visibility into demand, spend, and risk. 

Here are five ways to invest with confidence.

Enterprise leaders need a plain view of AI usage: who is using it, which products or models they are using, how much capacity they are consuming, and what kind of work that usage supports. Without that visibility, a growing bill is hard to interpret. It could reflect waste, productive experimentation, or a workflow that is starting to become business-critical.

ChatGPT Work⁠ supports longer, multi-step tasks, so usage can vary widely by workflow. Admins need to see the work behind that usage, not just the credits consumed. This is possible thanks to a shared view of demand across ChatGPT. Updated usage analytics and spend controls⁠ in the Admin Console⁠(opens in a new window) help admins see adoption, credit usage, and spend by user, product, and model; track trends over time; identify emerging patterns; and understand when usage reflects broad adoption, a power-user workflow, or a recurring business process that may deserve more investment.

Insights at different altitudes help guide investment and enablement decisions:

Together, these views help admins decide where to invest, coach, or set limits.

The lowest token price does not always produce the lowest total cost. A cheaper model may fail, retry, or create work that needs correction. A more capable model may cost more per token but reach an acceptable result faster, with fewer attempts and less review.

Evaluate models on the work they need to perform. Use evals that reflect real tasks⁠, including edge cases, and define “good enough” before testing. Then measure the full cost of reaching that standard: model and tool usage, attempts, completion rate, latency, and human review.

For priority workflows, track cost per accepted outcome. In customer support, that might be a resolved case. In engineering, it might be a tested change that passes review. Pair that cost with business value such as time saved, cycle time reduced, revenue protected, risk avoided, or capacity created.

Model choice is only part of the equation. Clear instructions, focused tools, reusable context, and explicit stopping conditions can reduce loops and wasted spend. The goal is to match the model and workflow to the task: use smaller or faster models when they meet the quality bar, and reserve frontier intelligence for complex, ambiguous, or high-stakes work.

Enterprise leaders should treat governance as the operating layer that determines which AI work can scale. The practical work is to define what context ChatGPT can use, which tools it can access, what actions it can take, who approves higher-risk steps, and how additional capacity is granted when teams find valuable workflows.

This becomes more important as teams adopt plugins, connectors, Computer Use, and other frontier capabilities that can operate across enterprise systems. ChatGPT Work⁠ gives admins centralized controls for access, approved context, connected tools, permitted actions, usage, and spend. Spend controls such as workspace defaults, group limits, individual overrides, and review requests with project context help leaders support high-value work without raising limits broadly.

For priority deployments, OpenAI’s AI Deployment Engineers⁠(opens in a new window) can work directly with customers on evals, architecture, latency, reliability, and workflow design to improve both performance and cost efficiency. Privacy and governance should be part of that work from the start: sensitive workflows need the right access controls, retention posture, compliance visibility, and approval paths before they scale. Where applicable, OpenAI’s enterprise privacy controls, including Zero Data Retention⁠(opens in a new window) options, can help customers deploy AI in high-trust environments.

Enterprise leaders should manage AI investments as a portfolio: broad access for everyday productivity, function-specific workflows that improve repeatable work, and a smaller number of strategic bets built around proprietary company context. The strongest candidates are workflows that repeat at meaningful scale, have clear ownership, and can be measured for quality, risk, and business value.

Funding should follow maturity. Exploration should test whether the model can handle the task; validation should test representative cases against a clear quality bar; production funding should support the integrations, controls, reliability, and change management required to scale. Shared capabilities such as identity, trusted connectors, curated knowledge, evaluations, observability, model routing, and reusable agent patterns should be funded centrally so each new workflow becomes easier and safer to launch.

Once a workflow proves its value, leaders should match the product, capacity, and support model to its demand. ChatGPT Work⁠ provides ready-made capabilities for chat, coding, agentic workflows, connectors, plugins, Computer Use, and administration. Companies can extend that foundation with proprietary data, permissions, evaluations, and workflow logic where those elements create differentiated value.

For larger strategic deployments, OpenAI Frontier⁠ and Deployment Company⁠(opens in a new window) can help enterprises build, deploy, and manage AI coworkers across enterprise systems. This approach lets leaders scale proven work with the right product, capacity, and support model instead of making each workflow rebuild its own infrastructure.