Google just broke SEO. Here’s what replaces it.
Quick Take
Google I/O has officially shifted search dynamics by prioritizing AI-generated answers, significantly impacting brands' visibility and SEO strategies. This change disrupts traditional practices centered around the classic '10 blue links', leaving many brands uncertain about how AI represents them to customers.
Key Points
- AI-generated answers are now central in Google's search results.
- Brands have limited visibility into AI's representation of their content.
- Traditional SEO strategies focused on blue links are now obsolete.
- The shift poses challenges for brands adapting to new search dynamics.
Article Excerpt
From source RSS / original summaryGoogle I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode of TechCrunch’s Equity podcast, Rebecca […]
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