Google just broke SEO. Here’s what replaces it.
Quick Answer
Google I/O has officially shifted search dynamics by prioritizing AI-generated answers, significantly impacting brands' visibility and SEO strategies.
Quick Take
Google I/O has officially shifted search dynamics by prioritizing AI-generated answers, significantly impacting brands' visibility and SEO strategies. This change disrupts traditional practices centered around the classic '10 blue links', leaving many brands uncertain about how AI represents them to customers.
Key Points
- AI-generated answers are now central in Google's search results.
- Brands have limited visibility into AI's representation of their content.
- Traditional SEO strategies focused on blue links are now obsolete.
- The shift poses challenges for brands adapting to new search dynamics.
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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.
On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and what marketers and founders should actually do about it.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.
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Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.
You can contact or verify outreach from Theresa by emailing theresa.loconsolo@techcrunch.com.
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