3 Reasons to Buy MercadoLibre Stock on the Dip

MercadoLibre (NASDAQ: MELI) has been a terrible stock to own over the past 12 months. The company's shares are down 38% over this period. The e-commerce specialist's recent first-quarter update, released on May 7, further extended the significant market losses it had already experienced. However, despite MercadoLibre's challenges, there are good reasons to invest in the company and hold onto its shares for a while. Here are three of them.

1. Necessary investments for the future

In the first quarter, MercadoLibre's revenue grew by a healthy 49% year over year to $8.8 billion. That was a fairly strong top-line performance for the company. However, MercadoLibre's margins and profits declined meaningfully. The company's operating margins dropped by 6% year over year to 6.9%, while its net earnings per share came in at $8.23, down from the $9.74 reported in the year-ago period.

Declining profits and worsening margins were key reasons MercadoLibre's shares dropped after it announced its first-quarter results. However, MercadoLibre not doing so well on the bottom line isn't surprising given recent developments. The e-commerce leader has been facing stiff competition in its home market in Latin America. It has chosen to address this by sacrificing short-term margins and profits to extend initiatives that may pay off handsomely in the long run. One thing the company has done is lower the threshold for free shipping in Brazil, an initiative that, MercadoLibre argues, is already showing results in the form of stronger gross merchandise volume growth.

Free shipping is an important offer that can help boost sales volume and customer spend on e-commerce platforms. Yes, it may lead to lower margins in the near term, but it could also attract more customers and eventually help the company build a stronger ecosystem, eventually making up for the lower near-term profits and margins. It could also help MercadoLibre scale its fast-growing, higher-margin advertising business, since the deeper its ecosystem, the more attractive it becomes to companies looking to place ads in front of potential customers.

That's why this initiative may be worth it. MercadoLibre is pursuing other attractive opportunities in its fintech segment, including expanding its credit card offerings. Many of the people in the markets it serves are underbanked, underscoring another major growth opportunity. This initiative also means higher loan reserves (which contributed massively to margin compression in the period) and, potentially, various credit perks and incentives, all of which can affect profits in the short run. But in the long run, it could all pay off.