KPMG fabricated AI case studies in a report designed to sell clients on AI adoption
Quick Answer
KPMG's report on AI adoption included fabricated case studies involving UBS and the NHS, leading to its retraction.
Quick Take
KPMG's report on AI adoption included fabricated case studies involving UBS and the NHS, leading to its retraction. GPTZero CEO Edward Tian highlighted the risk of 'secondary hallucinations' from trusted firms, emphasizing the need for scrutiny in AI claims.
Key Points
- KPMG's AI report featured false case studies to promote AI adoption.
- Involved organizations included UBS and the NHS, raising credibility concerns.
- GPTZero's Edward Tian warned of unchecked claims from reputable firms.
- The report has been retracted following the discovery of inaccuracies.
Article Excerpt
From source RSS / original summaryKPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report. The article KPMG fabricated AI case studies in a report designed to sell clients on AI adoption appeared first on The Decoder.
Reader Mode unavailable (could not extract clean content).
Want this in your inbox every morning?
Daily brief at your local 8am — bilingual EN/中文, free.
More from The Decoder
See more →
OpenAI models now available on Amazon Web Services
OpenAI has launched GPT-5.5, GPT-5.4, and Codex on Amazon Bedrock, matching its own pricing. Currently, these models are available only in the US across commercial and government AWS regions, with usage contributing to existing AWS contracts.
