Meta’s Edits app is getting an AI assistant and a desktop version
Quick Answer
Meta is enhancing its Edits app with an AI assistant and a desktop version to better engage creators on Instagram.
Quick Take
This move aims to compete more effectively with platforms like TikTok and YouTube, ensuring that creators remain active within the Meta ecosystem.
Key Points
- The new AI assistant will provide tools for content creation within the Edits app.
- A desktop version of Edits will expand accessibility for creators.
- This update is part of Meta's strategy to retain creators amid competition.
- Meta aims to enhance user engagement on Instagram through these features.
Source Excerpt
By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators' attention.
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