Meta’s Muse launches on iPad just a month after its mobile debut
Quick Answer
Meta's Muse assistant has launched on iPad just a month after its iPhone debut, achieving over 6.6 million installs since September 8.
Quick Take
The app integrates with various services, allowing users to manage tasks like emails and reservations, while Meta is working on an open standard to improve AI agent identification with businesses.
Key Points
- Muse app reaches iPad, expanding from iPhone in just one month.
- Over 6.6 million installs reported since its launch on September 8.
- New connectors added for services like Asana, Canva, and Zoom.
- Meta partners with retailers like Best Buy and Walmart for shopping capabilities.
- An open standard is being developed to help identify AI agents to businesses.
DeepSignal Analysis
What happened
Meta has launched its Muse assistant on iPad, just a month after its iPhone release. The app has achieved over 6.6 million installs since its debut on September 8. Muse allows users to manage various tasks by connecting to multiple services.
Key evidence
- Muse was released on iPad on Wednesday, a month after its iPhone launch, indicating Meta's commitment to expanding its AI offerings.
- Since its launch on September 8, Muse has reportedly reached over 6.6 million installs, according to Sensor Tower.
- Meta has added several new connectors for Muse, including Asana, Canva, and retail partners like Best Buy and Walmart, enhancing its functionality.
Why it matters
The rapid rollout of Muse across platforms suggests Meta's strategic focus on AI technology in consumer applications. The app's ability to integrate with various services could streamline user tasks, potentially increasing user engagement. Additionally, Meta's efforts to establish an open standard for AI agent identification may address current challenges in the AI landscape, such as distinguishing between legitimate agents and bots.
What to watch
📖 Reader Mode
~2 min readIf there’s any doubt about how seriously Meta is taking AI, here’s a new signal: The company on Wednesday announced that its Muse assistant is now available in a dedicated iPad app. That’s a milestone it took Instagram some 15 years to reach, despite constant user demand.
Muse, meanwhile, hit the iPad just a month after launching on iPhone.
(To be fair, it may not be as difficult to bring something like Muse to iPad, given its text-heavy interface, where image and video resolution and formatting matter less.)
Since launching on iOS and Android on September 8, Muse has topped 6.6 million installs, according to estimates from market intelligence firm Sensor Tower. The app, which is now one of dozens of consumer-facing AI agents, lets users connect their accounts to stay on top of email, meetings, bills, and more, and to complete tasks like booking reservations, ordering groceries, setting goals, and making purchases.
To make that work, Meta has been adding partners in the effort, which appear in Muse as “connectors.” Users can add and sign in to them selectively, depending on which parts of their online life they’re comfortable letting an AI agent handle.
With the iPad release, Meta has updated this list with several of its newer additions, including connectors aimed at small businesses, like Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, as well as connectors for Meta ad accounts. It also added Notion and Granola.
In addition, Meta recently announced more retail partners, like Best Buy, Gap, Sephora, Walmart, and Wayfair. These allow the agent to shop those retailers’ sites and complete transactions on users’ behalf. Because this technology is still new, these experiences can still run into issues as websites mistake agents for bots and block their access.
On Tuesday, Meta announced that it’s working with industry partners on a technological solution to this problem in the form of an open standard that would allow personal AI agents to identify themselves to businesses. That would help businesses sort the good bots from the bad.
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Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.
You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal.
— Originally published at techcrunch.com
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