
Adobe camera app’s new feature will critique your photos using AI
Quick Answer
Adobe's Project Indigo camera app now includes AI features for photo critique and editing suggestions, leveraging large language models for improved user guidance.
Quick Take
New functionalities include advanced object removal, depth of field generation, and style transfer, enhancing the photography experience with deterministic outputs.
Key Points
- AI critiques photos on framing, lighting, and emotional impact.
- Advanced object removal can eliminate unwanted elements without artifacts.
- Depth of field generation simulates blurred backgrounds for photos.
- Style transfer allows users to apply artistic effects to images.
- Features are currently in testing and available to select users only.
DeepSignal Analysis
What happened
Adobe's Project Indigo camera app has introduced AI features for photo critique and editing suggestions. These include advanced object removal, depth of field generation, and style transfer, utilizing large language models for enhanced user guidance.
Key evidence
- Project Indigo now offers AI-driven photo critique, providing professional assessments on aspects like framing and lighting.
- The app includes advanced object removal capabilities, allowing users to eliminate unwanted elements from images without manual selection.
- Adobe is experimenting with a style transfer feature that can transform photos into various artistic styles, although style transfer is not a new concept.
Why it matters
These new features could enhance the photography experience by providing users with actionable insights and creative options. The use of AI to critique photos may help users learn photography techniques, while advanced editing tools could streamline the editing process. However, the effectiveness of these features remains to be seen as they are still in testing.
What to watch
📖 Reader Mode
~3 min readAdobe is adding new AI-powered features to its experimental iOS camera app called Project Indigo, launched last year. The app previously offered pro controls, multi-frame super-resolution, and different capture modes, and is now adding features that will use LLMs (large language models) to critique photos and provide editing suggestions.
It’s also adding other AI features, like advanced object removal, depth of field generation, and the ability to add different styles to photos.
Marc Levoy, the person heading Adobe’s project, had previously developed Pixel’s camera chops. He said that most generative AI tools provide prompt-based editing and, often, finding the perfect prompt to tweak a photo or get the right result can be a tricky endeavour. That’s why most of the new experimental AI features are buttons that can generate more deterministic outputs.
For instance, Google’s camera coach feature for Pixel phones, launched last year, offered more generic framing suggestions. Project Indigo’s features, by comparison, are fairly descriptive and could help you learn some photography tricks, even if you don’t agree with the AI assessment.
There are two features in this category. First is the photo critique, which includes a “professional” opinion about framing, lighting, colors, and emotional impact.

The second is capture and edit suggestions, which give you tips about reshooting the photo on how you can change framing, exposure, and objects in the viewfinder. For instance, the app told me to remove the hexagonal white object in the frame from a photo I took.
A second section tells you how you can use an existing photo to make it better using Adobe Lightroom controls.

Photography apps, including Apple Photos, Google Photos, and Adobe Photoshop, have offered object removal for years. But the feature often depends on the user circling or selecting an object by drawing on the screen, which is not perfect every time.
Project Indigo’s new feature gives you toggles for things to remove from an image, like people in the background, trash and trash cans, wires and poles, fences, vehicles, and other clutter. You can also describe a custom object to remove. The results of this feature are pretty impressive.
The app removed my friend and the object he was holding from the background without creating any strange artifacts.


The app also allows you to use AI to create depth of field for a photo to simulate a blurred background.
With this new update, Adobe is also experimenting with the style transfer feature, which lets you turn your picture into tones like watercolor, pen and ink, ink line with color wash, monochromatic, and backlit subject. Some styles remind me of the early days of the Prisma app. With advanced models, the outputs look refined, but style transfer is not a new or useful feature.
Despite Levoy’s criticism of the prompt-based implementation, Project Indigo has its own feature that lets you describe your edit. Users can use it to perform edit flows that are not available in preset tools. But this is also a potential road to slopland.
The company is using Google’s Gemini-based Nano Banana for these features, but it’s open to swapping in other models, including its own Adobe Firefly model. These features, bundled under the AI playground tab, are still in a testing phase, and only select users will get access to them. These features might not ever make it to a wider audience, but it is good to see some features that can make people aware of nuances in photography, rather than just creating more slop.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal.
— Originally published at techcrunch.com
Want this in your inbox every morning?
Daily brief at your local 8am — bilingual EN/中文, free.
More from TechCrunch
See more →
AI chip startup Etched defies skeptics, hits $10.3B valuation from big-name investors
AI chip startup Etched has achieved a $10.3 billion valuation after a $300 million Series C funding round, led by Sequoia and supported by notable investors like Andreessen Horowitz. The company claims to have developed innovative low-voltage chips for AI inference, significantly enhancing performance and reducing costs, with $1 billion in orders already booked.

