Adobe adds its AI assistant to Premiere, Illustrator and InDesign
Quick Answer
Adobe has enhanced its Firefly AI assistant, integrating it into Premiere, Illustrator, InDesign, and Frame.io, allowing users to leverage AI capabilities for improved creative workflows.
Quick Take
This update aims to streamline design processes and enhance productivity for professionals in the creative industry.
Key Points
- Firefly AI assistant now available in Adobe Premiere, Illustrator, and InDesign.
- Integration aims to enhance creative workflows for professionals.
- New features expected to streamline design processes significantly.
- Frame.io also receives the Firefly AI capabilities.
- Adobe continues to innovate in AI to support creative industries.
📖 Reader Mode
~2 min readAdobe is updating its Firefly AI assistant and adding it to Premiere, Illustrator, InDesign, and Frame.io.
The company has given the assistant new abilities to make brand kits, product videos, and storyboards . Plus, the Firefly app now lets users save whatever they’ve created as an element that can be used across projects.
In Premiere, users can use the AI assistant to sort assets into bins, batch-rename clips, identify interview questions, and add markers. And in Illustrator, the assistant can do things like reorganize layers across a document or check for missing fonts.
Firefly is already usable with Express, Photoshop, and Acrobat, and is supported by ChatGPT, Claude, and Copilot. Adobe said that it plans to add support for Google Gemini and Slack soon.
Firefly updates
Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos, and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects, and locations for later use.
Firefly is also getting a Projects feature that can store existing assets in one place and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta.
The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity, and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos.
Adobe is hard at work adding AI throughout its apps, and it is also working on an AI assistant that can work across its apps. The idea is to use AI to automate some of the tool usage within its apps that previously took several steps.
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Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
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— Originally published at techcrunch.com
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