Facebook rolls out an AI companion app for creators

Facebook announced on Wednesday that it’s reimagining its Creator Studio tool as a stand-alone AI companion app designed to help creators grow their audiences on the social network.

By giving creators access to this AI companion app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company also likely hopes that the app will eliminate the need for creators to turn to third-party tools like ChatGPT when brainstorming content ideas and analyzing performance.

The new app, which is currently being tested with select creators, will have Facebook’s recently launched AI creator assistant built into it. The assistant provides creators with personalized recommendations based on their content style, performance, audience engagement, and goals.

Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Since the AI assistant is conversational, they can also ask follow-up questions, like how their audience has shifted over time. 

Beyond the built-in AI assistant, the Creator Studio app will include a set of several new features, such as an AI-powered comment tool that will help surface the most important comments and draft replies in the creator’s own tone. Creators can edit and approve the drafted replies before posting them, Facebook says.

When creators open the app each day, they will see a feed of daily priorities: reviewing their newest post’s performance, tracking progress toward goals, and flagging comments in need of a reply.

Wednesday’s announcement adds to Meta’s recent wave of app launches. Last month, the company rolled out a stand-alone app for Facebook Groups called Forum that functions similarly to Reddit. In April, Meta launched a new app called Instants that lets users share disappearing photos with Instagram friends.

The pipeline keeps growing. The New York Times reported on Tuesday that Meta is building its own Polymarket-like app, internally called “Arena,” though it has yet to launch.

The cadence is deliberate. The Wall Street Journal reported in April that CEO Mark Zuckerberg told employees that AI-driven efficiencies would enable the company to build more apps than it has historically.

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