Snap and LinkedIn are fighting back against a flood of low-quality AI content
Quick Answer
Snap is removing AI-generated videos from its Spotlight recommendations to prioritize authentic content, while LinkedIn introduces an 'AI slop' button to combat low-quality AI posts.
Quick Take
A study shows that 21% of YouTube Shorts are AI-generated, highlighting a broader issue across social media platforms.
Key Points
- Snap's Spotlight will no longer recommend wholly AI-generated videos.
- LinkedIn's 'AI slop' button aims to address low-quality AI content.
- 21% of YouTube Shorts are reported to be AI-generated.
- Snap's contributor base has increased by over 120% recently.
- Transparency labels will be added to videos edited with Snapchat's AI tools.
📖 Reader Mode
~1 min read
Aug 2, 2026
Snap is pulling AI-generated videos from its Spotlight recommendations. As "low-quality, repetitive, AI-generated content" spreads across the internet, Snap wants to keep Spotlight focused on "authentic creativity from real people," it says. Wholly AI-generated videos are no longer eligible for recommendation as of this month. Videos edited with Snapchat's own AI tools are still allowed but will carry transparency labels. Spotlight contributors have grown by more than 120 percent, though Snap hasn't said how much AI content drove that increase.
Snap isn't alone. A Kapwing study found that 21 percent of YouTube Shorts are already AI-generated, and Instagram and Facebook likely face similar numbers. OpenAI's social video app Sora flopped. LinkedIn is drowning in AI-generated junk and has rolled out a dedicated "AI slop" reporting button. The button is vulnerable to misuse, though, and requires users to know how to spot "AI slop" properly.
— Originally published at the-decoder.com
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